Submitting Your Content

WorldAutoSteel will consider appropriate articles from expert sources for publication on our AHSS Insights blog.  In order to be considered, you must meet the requirements set forth below.  Please keep in mind, however, that we do not pay for, or charge for, posting guest blogs.  But we are more than willing to consider articles that are relevant to educating on best practices and new processes in the forming and joining of Advanced High-Strength Steels (AHSS) in vehicle applications.

If you still have questions about being a Guest Blogger for WorldAutoSteel after reading this page, you may contact the AHSS Guidelines Editor, Lori Jo Vest


Please keep in mind the following fundamentals before you start writing your blog.

  • Your submission must contain references to Advanced High-Strength Steel (AHSS) in vehicle applications. Note that the name of our blog is AHSS Insights, therefore, readers will be expecting to expand their AHSS knowledge base.
  • Your submission must be geared towards a technical audience, with appropriate data references. Our audiences include automotive engineers that specialize in design, materials, manufacturing and the environment.  We generally do not accept thought-starter type guest blogs.
  • Your submission must not be a marketing piece for your organization, proprietary products or services, nor should it contain marketing messages and solicitations.  Our readers are smart people.  They will appreciate and gain much more insight into your company by simply demonstrating your expertise and showing your products’ purpose in AHSS use, than they would in a sales pitch.
  • It should contain information pertinent to our audiences on an aspect of AHSS, such as AHSS characteristics, use, metallurgy, forming or joining. It also may address vehicle or steel industry life cycle assessment or other environmental issues related to automotive and AHSS use.
  • Your submission must include graphic references. You may decide what kind of graphics you would like to add such as charts, videos, infographics, etc. We welcome videos as long as they do not include a sales pitch. Graphics need to be submitted as PNG or SVG files, and videos must be a standard format, such as MP4 or WMV.


Submission Requirements

Please meet the following submission requirements before you submit your entry for consideration.

  • Submissions should be approximately 1,000 words in length, and include graphics.
  • Please include a title.
  • Graphics should be provided as separate 72 dpi (PNG or SVG) files, if possible, and sourced appropriately, especially if you do not specifically own the rights. Videos should be 720p resolution.
  • Please clearly provide any reference sources in the following format: Author, full title of the work, year published, and if available and it will add to the blog’s content value, provide an internet link to the work.
  • Please notify us with your intention to submit with an brief abstract of the information you will cover. This will help us determine if it is a good fit and enable us to potentially provide provisional approval.
  • Your first draft must be submitted a minimum of 30 business days prior to any agreed upon publish date. This allows our team to have ample time for review, give you feedback and pursue any required further editing. It also provides time for translation to our Chinese blog edition.
  • As your blog will be translated to the Chinese language and published on our channels in China, please do not use English jargon that will be difficult to translate.

We will notify you in advance as to when your entry is scheduled to publish. We strongly encourage you to use your social contact network to share the blog article. Your shares should include our blog hashtag, #AHSSblog.


Submitting Video and Animation Assets

We are always looking for video and animations to help support existing articles with visual information.  If you think you have something that would enhance an article, please contact us at the email link above.  You can send us a link to what you have, and we will review it.  Note, the video must be owned by you in order to be considered and not contain any sales pitches.  If we agree to use it, we’ll need to receive the original video file so that it can be uploaded directly to our site.  You/your company will receive full citation as a the source of the video.  Have a look at our Roll Forming page to see an example of how we have used a video received from Shape Corp.


We look forward to receiving your submission. It is our pleasure to collaborate on AHSS education with you. Thank you!

Dedicated in Memory to Dr. Stuart Keeler

Dedicated in Memory to Dr. Stuart Keeler

Dr. Stuart Keeler, Sc.D.

We were honored at WorldAutoSteel to have Dr. Stuart Keeler as the author of our first five volumes of AHSS Application Guidelines and an Advisor on Version 6.  His knowledge and experience were instrumental in creating a repository of best practices that is one of the best in the world.  He was a joy and privilege to work with, and many of us will always fondly remember our interactions with him in developing each version of the Guidelines.  It was a great sorrow to us all when he passed away in 2019.  It is to him we dedicate this first online edition of the AHSS Application Guidelines.  May it carry on and facilitate his pioneering efforts to bring science to the press shop floor for the continual improvement and innovation of steel’s use in the manufacturing of vehicles and other equipment.

As a commemoration of Dr. Keeler’s long service to the steel industry, his dedication to the Guidelines and our own personal love and appreciation of his friendship, we share with you the details of his long and distinguished career.  We hope it will inspire.


Dr. Keeler began his extensive sheet metal career at the Massachusetts Institute Technology, where he received his Doctor of Science Degree in Mechanical Metallurgy. Dr. Keeler’s doctoral research on sheet metal forming limits led to his development of the Forming Limit Diagram, now used throughout the world to predict forming severity and tearing of sheet metal stampings.

A two-year stint at the Detroit Army Tank Automotive Command as an Ordnance Corps First Lt. in the Metallurgical Research Section followed graduation. During his tour of duty, Dr. Keeler started taking his exams for Professional Engineer – Metallurgy in the state of Michigan. In 1965, he completed his mandatory experience period and passed his final exam.

The next 24 years were spent at National Steel Corporation – primarily as Manager of Automotive Research in Detroit. During his stay at National Steel, he pioneered the notion of bringing science to the press shop, creating circle grid analysis, thinning strain analysis, statistical deformation control (SDC), and many other press shop troubleshooting procedures. In the early 80’s Dr. Keeler conceived, created, and helped equip the National Steel Product Application Center in Livonia, Michigan, which became a benchmark for customer technical assistance by other steel companies. His last major project for National Steel was to research and write a state of the art book for the American Iron and Steel Institute entitled Automotive Sheet Metal Formability – Report AU89-1.

In March of 1987, Dr. Keeler joined the Budd Company Technical Center as Manager of Sheet Metal Technology. As a Tier 1 supplier to the automotive OEMs, Dr. Keeler was responsible for all research, development, and technology transfer for sheet metal stampings and castings. His major accomplishment was the implementation of virtual sheet metal forming (computerized die tryout). Dr. Keeler also became trained in the Shalnin Problem Solving Process, after which he became The Budd Company corporate trainer. He then trained and coached 30 teams within the company divisions. On 1 October 1999 he retired from The Budd Company as Manager of Technical Development to continue his sheet metal forming work as Keeler Technologies LLC.

In recognition for his work in bringing science to the press shop, Dr. Keeler was elected a Fellow in both the Society of Automotive Engineers (FSAE) and the American Society for Metals (FASM). ASM International also presented Dr. Keeler with the 1992 William Hunt Eisenman Award for his contributions to the practical application of science and materials engineering. He was elected to two-terms during 1968-1972 and one term during 1988 to 1990 to the presidency of the International Deep Drawing Research Group. Dr. Keeler also served in several positions within SAE – last as Editor for SAE Transactions for Materials and Manufacturing.

Dr. Keeler has conducted courses, seminars, and lectures throughout the world. All of Dr. Keeler’s presentations — for the university or the press shop — were dynamic, interactive, down to earth, and even entertaining. He also has a 50-year history of writing practical and understandable articles and papers read by persons in both steel mills and press shops. Given a choice, however, he would be found on the press shop floor.